A full brand campaign created for Cresco to highlight the quality and flavor of their Liquid Live Resin line. The visual direction centered on rich gold resin textures contrasted with deep blues to create a premium and recognizable look across all touchpoints. We designed event displays, packaging, digital assets, and large format signage to build a unified presence for the brand. Every piece was developed in house to deliver a bold and consistent identity for Cresco’s signature LLR experience.