Dream big

Dream big

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At GAZ, we go beyond creating visually appealing logos. We believe in crafting experiences and transforming narratives into scalable business value. We create a lasting impact, something timeless that portrays who you are and your story.

Why branding is important: design is personal, whether you’re starting a new project or rebranding an existing one, your visual identity and strategy should be consistent with your values, mission, and embody the very essence of your business.

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We'll handle the rest

We'll handle the rest

  • As your brand consultant, we will work closely with you to understand your business's intricacies and goals. We will develop a comprehensive branding strategy that encompasses not only the design elements but also the overall brand experience. Our aim is to create a brand that not only looks good but also has a deep-rooted meaning, resonating with your target audience and building a strong emotional connection.

  • We transform your brand into a unique, compelling story that captivates your audience. We do this by crafting a brand voice, personality, and story that resonate with your audience on a deeper level.

  • We design a memorable and unique logo that communicates the essence of the brand, while remaining timeless, versatile, and adaptable to different mediums.

  • We create a range of assets that represent the brand, including specifications for the logo, color palette, typography, imagery, and other visual elements.

Case Study: Vander Farmers

  • 01. Challenge:

    A- Vander Farmers is a family-owned Michigan farm specializing in raising Wagyu Cattle. The VanderHulst family takes pride in their sustainable and eco-friendly farming practices.

    B- We were tasked with developing a brand that accurately represented the Vander Farmers and would connect with their target audience.

  • 02. Research:

    A- We conducted extensive research into Vander Farmers' history, values, and goals.

    B- We analyzed their target audience, market trends, and competitive landscape.

    C- Using this information, we developed a branding strategy to differentiate Vander Farmers from its competitors and resonate with its target audience.

  • 03. strategy:

    A- We developed a branding concept that reflected Vander Farmers' premium and sophisticated product line while keeping in mind their strong family heritage.

    B- Using this brand concept, we created a branding range from bold, elegant/classic to contemporary, giving the client three logo options within the same branding concept.

    C- An earthy color palette was chosen to reflect the natural colors of the farm and the surrounding landscape.

  • 04. execution:

    A- GAZ executed the branding by creating a custom logotype and color palette that reflected the brand's family heritage, values, and goals.

    B- The imagery used in the branding was chosen to create an emotional connection with the brand's audience.

    C- The branding was applied across various touchpoints, including business cards, packaging, and social media channels.

  • 05. results:

    A- The branding has helped to create an emotional connection with the brand's audience and has received positive feedback from both the van der Hulst family and their customers.

    B- Within one year of officially opening the company, Vander Farmers now supplies Home Depot, Fixin Frank's chains, Swift and Sons, Lexington Betty Smokehouse, and El Che. They supply their Wagyu Beef Franks to all 44 Mariano's grocery store locations.