A full creative campaign developed for Cresco to celebrate 420 Day. We designed a visual identity inspired by classic emblem badges and mixed it with bold type, soft gradients, and a playful nod to vintage race culture. The system extended across hats, pins, stickers, apparel, and digital assets, all built around the House of Strains theme for 2025. Every asset was designed in-house to create a cohesive look that feels collectible and fun, giving Cresco a strong presence for one of the biggest moments of the year.